Here at The Awards People we often speak about the personal aspects of winning awards. The excitement, the pride, the joy of being independently judged to be the best! We love it when our clients are celebrating and feeling victorious, happy and delighted! It’s very much at the heart of why we do what we do.
The other side of award wins of course is what they actually offer to your business – the more practical and financial aspects if you will. Well, there’s a hint in the title of the seminars which Rach has been giving at the Midlands Business Expo’s over the last few months: The Most Fun You Can Have Whilst Doubling Your Turnover!
Yes, awards are great from a confidence point of view – for you personally, for your employees and for those who support your business on its journey, but in terms of return on investment there are few things which can offer the kind of instantaneous results that an awards win can.
The chances are, as an experienced businessperson, you speak to your own clients about return on investment. It’s an important topic as very few of us have the privilege of running a business simply for the sake of it. There’s an absolute need to make money and pay the bills. However, we don’t always apply the same ROI calculations to our own in-house decisions and often promotional and business development activities are simply allowed to run with little in the way of on-going cost analysis.
When we have guests come along and join us on our Vlog on our Sofa of Success to share their experience with us one of the most common things they mention is the huge impact that being a finalist (let alone winning!) has had on their business. Not only do they see a very noticeable uplift in attention, it’s INSTANT! Whereas traditional marketing and promotional spends may take a little time to kick in, the effect of award success becomes apparent as soon as the results are announced.
We’ve heard stories of doubling and trebling enquiries overnight, of social media pages going mad, of telephones ringing almost incessantly – generally all the tales told are of people being very keen to engage (including those who perhaps were difficult to contact in the past). It’s very much a case of being in demand – and in business that can only be a very good thing!
Companies can commit a significant amount of budget to the task of generating leads. This may be across a whole variety of media and can consist of a number of different activities, but there is a cost associated with most, regardless of what and where they are placed. Now, we’re not saying for one moment that all other marketing activities should cease; a healthy mix and a varied plan is still very much where our recommendations lie. We are simply suggesting that awards entry should be a serious contender when considering options and thought should be given to the many ways in which it can raise profile and produce results – fast.
Proving excellence, raising profile, accessing networks, making connections, opening doors, generating enquiries – awards work on so many levels and there is very real value in every one of them. Time after time we speak to very successful company owners and managers who tell us that winning or being a finalist in an award positively changed their business (have a look at our Vlog on our website and see for yourselves!).
So, if you feel that you’d like the kind of boost which means people come looking to speak to you, then do not ever discount the power of awards entry. If you’d like some help and support in getting on with your own awards journey then just get in touch with Rach via firstname.lastname@example.org