It’s the beginning of the month so at The Awards People we thought we’d keep things fresh yet focussed for our first September blog. Here, therefore, is a ‘no holds barred’ summary of why you might just be crazy if you aren’t yet entering business awards…
Aside from possibly (and realistically) being able to double your turnover (yes you read that right!) there are at least 5 other major reasons why award entry is a must for any company who wish to succeed: –
- It’s the best free marketing you’ll ever get
- It offers a rare opportunity to benchmark against your competitors
- Your credibility amongst peers, existing and prospective clients will skyrocket
- Employee motivation and engagement will receive a ‘mega boost’
- You’ll never struggle to attract new talent again
A virtual fanfare
Time and time again we hear from businesses who say that they were astounded by the almost immediate effect of award success. Even those whose awards journey ended at the shortlist stage (a great achievement in itself) speak of instant uplifts in website hits, vastly increased social media traffic, flurries of new business enquiries and an overall feeling of having ‘arrived’.
Embrace and maximise
The advantages are of course amplified, and opportunity maximised, when the award process is embraced within the business. Using the logo across email, social media platforms, website etcetera will take the good news further and will ensure that no-one is left in any doubt about your organisation, its achievements and its employees being anything less than fabulous!
No time like the present
Approached in the right way even the application process and preparation can provide true value to your business; a chance to take stock, review current activities and plan for the future. Looking at the awards calendar alone is a great way to reflect on the strengths of the organisation; a useful reminder of what is being done exceptionally well and, perhaps, deserves to be brought to the attention of a wider audience?
We say make awards entry a ‘must do’ rather than a ‘might do’ in your business, organisation or charity! Speak to Rach at The Awards People today and find out just how easy it is to take the first step towards your own celebration.
Drop us a note and let’s get started – firstname.lastname@example.org